Design packaging, promotion and instore touchpoints for a new watch collection at the irreverently british clothing store ‘Ted Baker’. Our idea was based on the British ‘Fish n Chippy’- Time for tea at teds. All promotional material made to appear like typical fish n chip wrapping and imagery. Main packaging in style of fish n chip newspaper wrap with protective foam chips and screenprinted fish watch cushion. The watch tag is made from a laser cut fish n chip fork with the Ted Baker logo on it.
Additional promotion included web proposals, vinyl window stickers, watch display case and event where fish and chips were given out using the newspapers as chip cones.
Collaboration with Alice Vine